Research & Insights

Deep dives from our product, data, and science teams. Each report includes frameworks, metrics, and implementation guidance.

RetentionPredictive Analytics

Behavioral Segmentation & Predictive Analytics for Customer Retention

How propensity scoring, churn prediction, and micro-cohort design lift retention and LTV in subscription and marketplace contexts.

15/04/2025Read

UXBehavioral Science

Evidence-based UX patterns and intervention timing that ethically influence decisions across funnels without harming trust.

27/02/2025Read

AttributionMMMMTA

Linking cross-device touchpoints to outcomes with MMM, MTA, and uplift modeling to allocate budget with confidence.

24/01/2025Read

Agentic AIRetail

How autonomous, decisioning AI agents create value across merchandising, pricing, marketing, and service—with guardrails and causal measurement.

30/08/2025Read